MUFG Investor Services
A multi-year effort to unify, modernize, and lead a global brand.
Project Snapshot
When I joined MUFG Investor Services in 2018, the brand was fragmented and inconsistent across global offices. As the sole designer on the marketing team, I audited every client-facing material, standardized design systems, and rebuilt the brand’s visual presence to be clean, consistent, and modern — all while staying true to corporate guidelines.
Role: Sole Designer, Global Marketing
Deliverables: Pitch Decks, Fact Sheets, Brochures, Reports, Videos, Animations, Event Materials, Signage
Output: Consistent, Clean, Purposeful
Core Deliverables
My work covered every format needed for a global financial institution. Each piece designed for clarity, consistency, and brand integrity.
Social Media
I designed LinkedIn and Instagram templates that extended MUFG’s brand into digital channels. The layouts balanced bold photography, clean typography, and flexible formats
I expanded the MUFG brand into motion, producing videos and animations that became part of client pitches and internal campaigns. This added a dynamic layer to the brand’s storytelling and helped convey complex messages in an engaging way.
Motion & Video Work
Event & Environmental Design
I brought the MUFG brand into physical spaces with cohesive, professional event graphics from large-scale backdrops to directional signage ensuring every attendee experience reflected the same high design standards.
What I Learned
This was not a single campaign but an ongoing transformation. I became the creative voice for a global financial brand, ensuring every touchpoint told the same story. That’s not just design work, that’s brand leadership.